Wooldridge D. - The Business of iPhone and iPad App Development

The Business of iPhone and iPad App Development

Год издания: 2011
Автор: Wooldridge D.
Издательство: Apress
ISBN: 978-1-4302-3301-5
Язык: Английский
Формат: PDF
Качество: Издательский макет или текст (eBook)
Интерактивное оглавление: Да
Количество страниц: 464
Описание: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Примеры страниц

Оглавление
Contents v
About the Authors xii
About the Technical Reviewer xiii
Acknowledgments xiv
Preface xv
Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace 1
Chapter 2: Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research 13
Chapter 3: Protecting Your Intellectual Property 37
Chapter 4: Your iOS App Is Your Most Powerful Marketing Tool 61
Chapter 5: Social Inception: Promoting Your Apps Within Apps 97
Chapter 6: Money for Nothing: When It Pays to Be Free 129
Chapter 7: Monetizing Free Apps with iAd and Other In-App Advertising Opportunities 159
Chapter 8: Exploring the Freemium Model with In-App Purchase 207
Chapter 9: Testing and Usability: Putting Your Best Foot Forward 253
Chapter 10: Get the Party Started! Creating a Prerelease Buzz 289
Chapter 11: Keys to the Kingdom: The App Store Submission Process 353
Chapter 12: Increasing Awareness for Your iOS App 399
Appendix: Online Resources for App Research and Marketing 431
Index 437