International SEO Fundamentals

International SEO Fundamentals

Год выпуска: 2015
Производитель: Lynda
производителя: lynda/course-tutorials/International-SEO-Fundamentals/377449-2.html
Автор: David Booth
Продолжительность: 1h 59m
Тип раздаваемого материала: Видеоурок
Язык: Английский
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Содержание
Introduction 42s
Welcome 42s

1. Overview of International SEO 11m 24s
What is international SEO? 4m 20s
Beyond Google: Overview of the top global search engines 7m 4s

2. Getting Started 28m 50s
Optimizing for countries or languages 3m 33s
Determining target markets and audiences 5m 46s
Finding the best site and server architecture 7m 0s
Leveraging local and regional detection 4m 3s
Understanding server location and hosting considerations 4m 6s
Ensuring that core functionality works around the world 4m 22s

3. Understanding the Technical Aspects 16m 48s
How major search engines currently handle multilingual content 4m 52s
Specifying language: Hreflang annotations/XML 5m 32s
Meta content-language country tag usage 2m 5s
Using Google Webmaster Tools 4m 19s

4. Understanding Content and On-Page Elements 20m 17s
Putting together your international content strategy m 25s
Handling localization and unique content 4m 54s
Best practices for translating content 4m 16s
On-page optimization tactics 7m 42s

5. Keyword Research for International SEO 12m 35s
Performing international keyword research 5m 17s
Understanding cultural considerations 3m 39s
Evaluating local competition 3m 39s

6. Understanding Off-Site Factors 11m 33s
Increasing visibility for localized pages 3m 9s
Link building for international SEO 4m 43s
Impact of social networks and social sharing 3m 41s

7. Measuring Your Results 16m 44s
Measuring international SEO campaigns 7m 5s
Segmenting your international data 3m 17s
Monitoring international search visibility with tools 6m 22s
Conclusion 39s
Next steps 39s

Файлы примеров: отсутствуют
Формат видео: MP4
Видео: AVC, 1280x720, 16:9, 30.000 fps, ~ 1102 Kbps
Аудио: AAC, 48.0 KHz, ~ 160.0 Kbps, 2 channels

Описание на английском языке
Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.
David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.
Then learn how to perform keyword research-taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.