Lynda.com - SEO: Search Engine Optimization Getting Started

Lynda - SEO: Search Engine Optimization Getting Started

Год выпуска: 31/03/2010
Видео кодек: H.264
Видео: QuickTime (.MOV), 960 x 540
Аудио: MPEG-4 AAC LC, 48000Hz 96 kb/s , mono (1/0)
Язык: английский
Продолжительность: 2ч 20 мин
Файлы примеров: Присутствуют
Описание: In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Topics include:
Understanding how search engines work
Researching and selecting keywords
Adding keywords to web pages, URLs, and HTML markup
Writing web page content based on selected keywords
Link building
Social media marketing without spamming
Setting up Google Analytics to track conversions
Measuring search engine traffic

Содержание
Introduction Welcome 1:04
Using the exercise files 0:29
1. Getting Started on an SEO Program
Understanding how search engines work 3:50
What is SEO? 2:30
2. Keyword Phrases: The Cornerstone of an SEO Program
Introducing keyword phrases 1:21
The keyword research process 4:42
Performing keyword research 4:43
Winnowing out ineffective keyword phrases 1:58
Performing additional keyword research 2:44
Determining competitiveness of keyword phrases 5:52
Finding keyword gems 3:53
3. Creating a Search-Friendly Site Architecture
What site architecture means to SEO 2:01
Brainstorming main categories and subcategories for the web site 4:04
Creating a keyword phrase-to-page map 3:33
Using keywords in domain names and URLs 3:11
4. SEO in HTML Tags
SEO in HTML tags 1:57
Title tags 1:56
Meta descriptions 1:33
Header tags 1:12
Anchor text 1:43
Alt tags 1:36
Writing effective title tags 4:42
Writing meta-description tags 3:31
5. Writing Effective Web Site Content
What good content is and why it's needed 1:27
The different types of content pages 3:47
Using keywords in existing content 1:53
Writing new content for users and search engines 4:37
6. Link Popularity and PageRank
Understanding link popularity and why it's important 2:43
Introducing Google's PageRank 2:38
Knowing the best way to get links 3:12
Content creation and promotion as 'link bait' 3:34
Real-world link bait ideas 4:30
7. Social Media Marketing and How It Works with SEO
Introducing social media marketing 4:03
Getting started with social media marketing 2:25
Participating in social media communities 5:39
8. Measuring Your Success
Why rankings are a poor measure of success 3:13
Determining conversions and setting up goals in Google Analytics 5:54
Measuring search engine traffic 11:05
Measuring success beyond the search engines 6:36
9. Overall SEO Strategy
Reviewing top techniques for SEO success 1:58
Additional resources 4:19
The future of SEO 3:02