Commercial Editing Techniques with Premiere Pro

Lynda - Commercial Editing Techniques with Premiere Pro

Год выпуска: 2013
Производитель: Lynda
производителя: lynda/Premiere-Pro-tutorials/Commercial-Editing-Techniques-Premiere-Pro/122430-2.html
Автор: Christine Steele
Продолжительность: 02:43:00
Тип раздаваемого материала: Видеоурок
Язык: Английский
Описание: Научитесь творчески создавать короткую рекламу, используя Adobe Premiere Pro. Автор курса Christine Steele расскажет, как общаться и продавать идеи, что делает больше, чем просто продать продукт или услугу, экспериментируя с понятиями, которые помогают зрителям чувствовать, а не думать.
Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think.
The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles.
First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial.
Topics include:
Marketing a brand
Understanding the role of the editor
Using style frames and temporary audio to previsualize the spot
Replacing hero shots
Building action montages
Timing the cuts to audio
Refining the cut
Adding color, lighting, and transition effects
Sound design

Содержание
Introduction 2m 59sWelcome 1m 8s
Using the exercise files 1m 51s

1. Intro to Commercial Editing 11m 13s
Marketing a brand 4m 49s
Understanding the role of the editor 6m 24s

2. Preparing to Edit 24m 29s
Introducing the brand assets 6m 4s
Starting previsualization by laying down an audio track 6m 0s
Sketching the visuals with style frames 6m 43s
Adding custom effects to the previsualization timeline 5m 42s

3. Building the Rough Cut 37m 24s
Replacing hero shots 10m 56s
Building action montages 11m 25s
Exploring montage editing options 7m 54s
Exporting a reference rough cut movie for effects creation 7m 9s

4. Refining the Cut 35m 16s
Replacing temp voiceover and music 10m 59s
Timing the cuts to audio 7m 3s
Adding the final hero shots with effects 7m 21s
Refining the cut 9m 53s

5. Visual Effects 27m 37s
Speed and timing effects 7m 1s
Color effects 7m 35s
Lighting effects 5m 38s
Transition effects 7m 23s

6. Sound Design 24m 2s
Setting up for sound design 2m 53s
Tweaking sound effects for timed sound design 6m 5s
Adding audio filters for creative sound design 5m 45s
Clip volume adjustments 4m 20s
Simple sound mix 4m 59s
Conclusion 32sNext steps 32s

Файлы примеров: присутствуют
Формат видео: MP4
Видео: AVC, 960x540, 16:9, 30.000 fps, ~1 020 Kbps
Аудио: AAC, 48.0 KHz, ~160 Kbps, 2 channels